This just in: The SEC, through a study mandated by the Dodd-Frank financial reform law, is now recommending a common fiduciary standard for brokers and registered investment adviser who provide personalize investment advice. Let’s see, this comes just 70 years after the enactment of the Investment Adviser Act of 1940. Well, it is progress, I guess.
While the debate over fiduciary standards has been waging for a long time, the SEC has, essentially, turned its head while registered reps (brokers) have been holding themselves out as ”financial advisors” even though they are not required to act in the best interest of their clients as their self-proclaimed title would suggest. All the while, we, as Registered Investment Advisors (RIAs) have always been held to the strictest fiduciary standards.
It’s no wonder that 76% of investors already believe that such a standard already exists for all “financial advisors”, and that there is no distinction between the advice offered by a registered investment advisor, who is required to act in a strict fiduciary capacity and a stockbroker who simply must establish suitability when recommendi
ng a product.*
The SEC study, and that’s all it is, a study, puts forth a recommendation that additional rules and guidelines be developed to align the fiduciary standards of brokers with those of registered investment advisors who are regulated under the Investment Advisers Act of 1940. The study cites the need to protect investors who have a reasonable expectation to receive advice that is in their best interest.
In response, broker-dealers are putting on a happy face, reaffirming their support for such standardization. Anything less, would cast an uncomfortable light on the stark differences in standards between brokers and RIAs who actually are acting in their clients’ best interest. In the meantime, they are quietly grumbling about the incompatibility of these fiduciary standards with their business model. Their concern is that, acting in a fiduciary capacity, that is, in the best interest of their clients, may preclude them from selling proprietary products off their shelf.
How worried are the broker-dealers? Probably not much. You see, it will take several more studies, several Congressional hearings, and much more debate among the SEC Commissioners before any guidelines are developed. Then, there is the central issue of who will provide oversight of the brokers which won’t be easily resolved.
Even then, broker-dealers may not be overly concerned, thanks to their lobbying efforts that resulted in the insertion of a provision in the Dodd-Frank bill stating that “brokers providing personalized advice have no ongoing responsibility for their recommendations.” Huh? Isn’t this where we are now?
While I’ve been a strong, vocal advocate of fiduciary rule standardization, I’m still not holding my breath over the possibility that things will change anytime soon. And when it does come down, I fear that the rules and the oversight may be watered down which will make it all nothing more than window dressing. .
Eventually brokers may be allowed to wear two hats, which can only lead to greater confusion. I proudly wear the same, single hat I have been wearing for several years. I get paid by my clients to render sound, highly personalized advice and receive no compensation from broker-dealers How else can my clients be assured that their interests are paramount?.
If you might be confused about the roles and responsibilities of your broker or advisor, drop me a line and I’ll explain how our fiduciary practices protect the interests of our clients.
*According to a study released in September, 2010 by North American Securities Administrators Association