JR Snell Capital Management is is an Arizona-domiciled financial services firm who advises clients throughout the country, focused on the West and Southwest. We are registered investment advisors who act in a fiduciary capacity. Our firm CRD# is 117598 and you can check our registration and licensing history at the SEC Disclosure site.
Our expertise lies in these areas:
We act as your Financial Director to coordinate all aspects of your financial ‘team’. We can leverage your relationships with your tax, estate, and insurance advisors, or we can help you develop and leverage a relationship with professionals in these areas that we already work with.
We develop financial plans that answer the primary questions for those within 10 years or so of retirement, or those who have recently retired.
We manage and monitor those financial plans to keep you on track or, in our parlance, to keep you on the “Glideslope to Retirement™️”.
We have significant skill in the investment management space and you’ll have access to our expertise and relationships. However, managing your investments is not a prerequisite to working together.
Our founder and managing member is Jeffrey R. Snell and how we work with clients is largely influenced by Mr. Snell’s personal financial services journey:
“You may be wondering how I got into this business and why I’m uniquely qualified to help you with your financial planning.
I started in this business during the week of the stock market crash of 1987. As a result of that downturn, many brokers exited the field, leaving me to inherit their clients—individuals who had suffered significant losses and were deeply affected by the experience. This early exposure revealed to me the profound impact that inadequate portfolio construction and insufficient risk management can have on people’s lives and financial security.
Ultimately, I went on to establish JR Snell Capital Management, LLC in 2001 amidst another market downturn. I made it our priority to focus on balanced investment management. The goal was to foster consistent, long-term growth while steadfastly avoiding the kinds of excessive risks I had witnessed in 1987 and was observing again in 2001.
It wasn’t long before the 2008-2009 financial crisis validated this approach. Our strategies performed as intended, shielding our clients from the severe losses that affected many investors, enabling us to preserve their retirement aspirations.
However, I came to realize a critical oversight on my part: I had concentrated solely on investment portfolios, neglecting a comprehensive view of each client’s broader financial situation. Some clients, for instance, were heavily invested in real estate ventures such as land speculation, speculative building, or house flipping—activities that were prevalent at the time but proved highly vulnerable.
Because I hadn’t incorporated these external commitments into our risk discussions, the portfolios I had carefully managed became a reluctant source of liquidity, as clients attempted to support or salvage those failing endeavors.
Despite navigating the market’s volatility successfully, I felt I had fallen short by not addressing the full spectrum of potential threats to our clients’ financial well-being. This realization prompted me to transform our practice completely. We adopted a holistic framework that examines every aspect of a client’s financial life, ensuring we identify and mitigate all factors that could jeopardize your retirement vision—from market risks to external investments, debt, taxes, longevity, health concerns, and even the emotional transitions of this life stage.
This evolution has positioned our firm to provide the thorough, empathetic guidance that truly safeguards your future, drawing directly from these lessons learned over decades in the industry. We look forward to exploring how we can apply this to your situation.”
