Over the past generation of beer drinkers, brand loyalty has fundamentally shifted. Time was, you had one favorite beer, you attempted to only drink that favorite beer, and you vehemently argued with people who had a different favorite beer.
But modern beer lovers tend to be box tickers: The Untappd generation wants to check-in as many different beers as possible, and though they may still have favorite breweries, they’re more concerned about that brewer’s newest release
Read the entire article: Breweries Are Launching Almost Half As Many New Beers This Summer | Food & Wine